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About Us

With headquarters in London and Istanbul, Sazy was set up by Serhat Cecen using knowledge and experience gained while working in the family firm, IC Holdings - an established and highly reputable company that has been operating in the construction, energy and tourism sectors since 1969.

The dream was to expand the reach and expertise of business activities to the wider world through upcoming generations, and to achieve this, Serhat moved to the UK with his family. Since then, Founder Director Serhat has built a strong team of expert professionals across both countries, including also his daughter and niece in the business, who are students at Central St Martins and The Royal College of Art.

Working with suppliers from across the globe, delivering results on exciting projects, listening to the creative & entrepreneurial voices of younger generations while guiding them to success are all elements that enthuse Serhat.

With these notions at the core of Sazy, this is a brand that is leaving a mark in retail commerce and on commercial projects.

Please get in touch to find out how we can help you realise your project.